Fractional SDR Manager

Establish strategic leadership in your outbound prospecting team on a part-time basis to build playbooks, coaching sessions, and dashboards that increase pipeline generation in a structured and predictable way. At Xternus, we professionalize your outbound sales team without the need to hire a full-time profile, activating flexible talent with extensive experience in B2B demand generation. We define your Ideal Customer Profile (ICP), structure effective outreach cadences, and design high-impact scripts, all integrated into your CRM and enablement tools to ensure measurable results and continuous improvement in ROI.

With this specialized leadership, you gain key advantages that elevate your prospecting to the next level. We help you secure more qualified meetings through advanced segmentation supported by our Data & Analytics capabilities, prioritizing accounts with the highest probability of conversion. We implement clear systems and metrics under an Operations & Process Optimization framework, bringing stability and a consistent flow to your sales funnel. At the same time, we significantly reduce ramp-up time for your representatives by standardizing onboarding and operational playbooks, while providing continuous mentoring based on real activity data to strengthen critical skills such as communication, diagnosis, and persuasion.

Our methodology is grounded in the discipline of demand generation, using a RevOps (Revenue Operations) approach to align marketing, SDRs, and sales as a single revenue-focused engine. We apply modern consultative selling frameworks such as Challenger and SPICED, enabling higher-value conversations from the very first interaction. We also promote deliberate practice through roleplays and continuous feedback based on real performance metrics. To ensure this strategy translates into results, we optimize your technology stack through our Digital, Technology & AI capabilities, structuring your CRM to guarantee full traceability of activities and opportunities while integrating best practices in Document Management & Digitalization to maintain order and operational control.

We configure sequencing tools to maximize contact rates through automated and personalized outreach flows that maintain message quality. In addition, we use conversation intelligence tools to identify success patterns in your team’s calls, and through Business Intelligence dashboards we track critical KPIs, such as activity levels, response rates, and meeting conversion, in real time. The impact on your growth is tangible, achieving 20% to 50% increases in meetings booked and reducing the time required for an SDR to reach quota by 25%. If you are looking to transform your prospecting function into a predictable and efficient growth engine, this solution provides the leadership lever your team needs to scale successfully.